Our service will allow you to open an account and deposit some money as an opening
balance. With this account you will enter your sites URL, title and description and
some keywords or search terms that are relevant to your listing. Once your account
is set up you have access to reporting which fully accounts for all clicks to your
site. Making it easy to measure results.
For Example: A company offering alaskan whale watching tours would bid
on keywords such as "tours", "whale watching ", "alaska", "alaskan
tour", etc..
When a user searches for "whale watching tours " then details of your
site appear in the form of a search result with the title, description and URL. If
this user then clicks on your listing, your account would be debited the amount that
you have bid on that particular keyword.
What makes this so good is that a user has searched for your product or service
is already pre-qualified when the come to your site, which is selling the product
that he/she is looking for.